Blue Clay Creatives
we create strategic content for businesses doing good in the world.
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November 11, 2025
Bianca shares how she and partner Dave transformed drought-era crisis into opportunity, launching Our Cow from a single Facebook post after nearly losing their farm in 2019. Starting with one steer, they built a paddock-to-plate model connecting farmers directly with consumers. With no logistics background, they scaled rapidly, especially during COVID-19 when demand surged 1600%. Today, Our Cow delivers ethical, grass-fed, free-range meat nationwide, operates a subscription model for stability, employs 60+ people in Casino, NSW, and supports hundreds of farmers. Now serving over 60,000 customers and distributing 100+ tonnes monthly, they’ve become leaders in Australia’s farmer-first meat industry.
Caleb Maxwell is a creative entrepreneur and founder of Hebron Films, where he helps remarkable regional businesses perform on the world stage through strategic, story-driven video. He also co-hosts the Country Creatives Podcast, empowering regional creatives to thrive. Passionate about faith, family, and service, Caleb embodies purpose-driven leadership.
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REGIONAL STORIES acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
