Blue Clay Creatives
we create strategic content for businesses doing good in the world.
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November 11, 2025
1hr 4 mins
Rodney outlines DJAARA’s transformation from a $600,000 organisation into a $28 million, 200-employee powerhouse leading cultural, environmental, and economic projects across Central Victoria. He explains its three business arms—Djandak (land management), Dumawul (creative industries and tourism), and Djakitj (agriculture and food sciences)—and highlights flagship initiatives like the Bendigo Creek restoration and cultural integration in public infrastructure. Rodney discusses DJAARA’s role in strengthening community connections, its innovative sustainability projects including kangaroo grass grain and yabby farming, and the leadership lessons learned while managing rapid growth, diverse teams, and the need for strong communication and cultural alignment.
Caleb Maxwell is a creative entrepreneur and founder of Hebron Films, where he helps remarkable regional businesses perform on the world stage through strategic, story-driven video. He also co-hosts the Country Creatives Podcast, empowering regional creatives to thrive. Passionate about faith, family, and service, Caleb embodies purpose-driven leadership.
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REGIONAL STORIES acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
